Session: 5.1B - Branding LGBTQI+ Change - A Pride Case Study

Time: 2:15 PM - 3:15 PM
Location: 
Track: 

Description

In a perfect world, solutions for social justice and LGBTQI+ equal rights would be embraced purely on their merit. But this isn’t a perfect world. We have to be smart about how we help people embrace change. ‘Brand the Change’ is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.
But we believe brand thinking can be taught. We democratize brand knowledge, so it can be used to address the greatest challenges of our time: climate change and social justice.

In this session, African Brand Strategist Wanjiru Gathanga of ‘Brand the Change’ explores the possibilties to brand Pride movements across geographic and economic lines, based on her case study of Pride branding.