Session: Making Inclusion the Norm in Sport. Why Good Intentions aren't enough to Change Behaviour

Time: 3:30 PM - 4:15 PM
Date: Thursday, August 6, 2026
Location: 1.5 - Roland Holstkamer
Track: Health & Wellbeing

Description

Sport Pride Foundation has helped bring LGBTQI+ inclusion in sport into view and onto the agenda. But how does visibility lead to lasting change? In this session, we examine Sport Pride’s achievements through the lens of behavioural science. We explore how social norms, group identity and everyday behaviour can help turn good intentions into inclusion as the norm across sport. The session concludes with a panel discussion with representatives from the Dutch Swimming Federation and the Director of Watersportscentre moderated by Mirjam Preusterink, on what it takes to make inclusion a norm in sport.