Speaker: Andrea
Job title: SEO
Company: PanAmerican Pride Guadalajara 2027

About the spreaker
Andrea Estefanía Covarrubias de la Mora is a Mexican entrepreneur, creative strategist, and LGBTIQ+ activist with over 15 years of experience in communications, marketing, and event production. As CEO and founder of Agencia PuroMole, she has led innovative campaigns for diverse industries in Mexico, the United States, and Latin America, specializing in branding, social media strategy, and community engagement. Her work combines a deep understanding of cultural narratives with results-driven communication, empowering both commercial brands and social causes.Since 2009, Andrea has been actively involved in LGBTIQ+ rights advocacy, particularly focused on lesbian visibility and inclusion. She has played a key role in Guadalajara Pride since 2015, driving its international projection and forging alliances with organizations across the Americas. Her leadership has contributed to Guadalajara’s recognition as a hub for diversity, inclusion, and human rights in Mexico. Andrea’s impact extends beyond national borders. She has represented Guadalajara and Mexico in global forums, including InterPride, and has been instrumental in building Orgullo Latinoamérica (OLA), a regional alliance uniting Prides and activists from Latin America and the Caribbean. Through OLA, she has facilitated cross-border cooperation, cultural exchange, and collective advocacy for LGBTIQ+ rights. Her current flagship project is the PanAmerican Pride Guadalajara 2027, the first continental Pride in history of the America's, as SEO of the project she's set to unite communities from Alaska to Patagonia. Scheduled for June 10–19, 2027, this groundbreaking event will feature 10 days of culture, music, human rights, sports, and celebration, positioning Guadalajara as the epicenter of a movement that transcends borders. Andrea envisions PanAmerican Pride as both a festival and a lasting legacy—strengthening international solidarity, amplifying underrepresented voices, and fostering economic, social, and cultural impact across the region. Renowned for her strategic vision, Andrea blends business acumen with activism, ensuring that every project she leads aligns with values of inclusivity, representation, and empowerment. Whether developing creative campaigns, directing large-scale events, or advocating for policy change, she remains committed to building platforms where diversity is celebrated and equality is non-negotiable.